The purest of them all.

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High-dose creatine in a single bite

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Pick your unfair advantage.

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Purest-Creatine

ultra-pure creatine monohydrate powder
recovery
cognition
Strength
BEST SELLER

Hi-Creatine

high-strength creatine monohydrate bites.
recovery
cognition
Strength

Shop the complete creatine collection.

Taste, meet purity. The complete creatine collection includes one box of both Purest-Creatine and Hi-Creatine:

Performance nutrition without the dogma.

“Creatine is one of the modern wonders. Its amazing how much you stand to benefit with just one ingredient.”

DR. DEAN HOchief science advisor
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Nasal Breathing Tape

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$ 14.90

Performance Socks

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$ 12.90

Performance Microfibre Towel

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$ 19.90

Complete Creatine Bundle

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$ 77.90

Unfair Advantage Kit (Limited Edition)

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$ 82.90
6 months.

FOULPLAY was designed to be anti-dogmatic. The supplement industry is fraught with false claims, adulterated products. We launched Hi-Creatine to prove that we could engineer a creatine gummy meant for real performance, without compromising on standards. 

6 months after, the journey continues. And we’ll hold ourselves to the same mission - to make performance nutrition something you’d look forward to. More to come.
The story behind the first flavour of Hi-Creatine: Shimizu Hakuto Peach.

What intrigues us the most amount this special fruit is how it came about. It exists because a researcher in 1899 looked at a fruit nobody enjoyed eating and decided it could be something worth savouring. It captured something we care about: not settling for “good enough” when better is possible. 

As a brand from Singapore, we’re surrounded and inspired by flavours the supplement industry has never explored. Yuzu, calamansi, lychee, ume, pandan. And this observation will continue to inform what comes next for Hi-Creatine.
116km. 5,400m of elevation gain. Two nights through the jungles of southern Thailand. A 32-hour cutoff. @kanishkkaran tells us about his first UTMB 100m series.
Subscription - now live on our Shopify.
Solutions meant to encourage adherence and support existing routines, not replace each other.

Both Hi-Creatine and Purest-Creatine are third-party lab tested, clinically dosed, and made with the highest quality creatine monohydrate available. The difference is how they fit into your day.

Hi-Creatine Bites if you’ve never been consistent with creatine and want something you’ll actually look forward to taking. Purest-Creatine Powder if you already have a routine and just want the cleanest possible source.

Same standard. Two formats. Pick the one you’ll stick with.
Long overdue reflections on our collaboration with @hikingpatrol during Paris Fashion Week back in January.

We first connected with the team in 2025, before FOULPLAY had even launched. What drew us to each other was a shared belief: that movement isn’t optional, it’s how we stay human. And that the tools built around it should honour that.

That common ground turned into an idea - a custom flavour profile inspired by Oslo, where Hiking Patrol calls home. Hi-Creatine in Mixed Berries. A one-time run, available only in that moment, and never again.

As a challenger in a crowded category, we never wanted to be another brand without a point of view. Projects like this are the reason we started. To the Hiking Patrol team - thank you for trusting us with something this personal. We’ll be holding onto this one for a long time.
GIVEAWAY ANNOUNCEMENT

What do creatine and donuts have in common? Not much, until now. That question was the genesis of our experimentation with @koriosg, ultimately leading to the creation of what is probably the world’s first creatine-infused donuts. Our PUREST powder, folded into Korio’s signature sea salt glaze, prepared in carefully controlled conditions to inhibit the degradation of creatine. Made fresh, meant to be eaten the same day.

We made this as a proof of concept under CAFE FOULPLAY: our platform for finding novel ways to present functional nutrition. To celebrate, we’re giving 3 winners the full experience: 4 creatine donuts each, plus a 3-month supply of PUREST creatine to take home. If you’re curious about how our creation tastes like… here’s your best chance. 

To enter, reshare this post on your feed and tag 3 friends you’d want to share this with in the comments. Winners announced 28 April. Winners must be based in Singapore to collect the donuts in person.
In our dissolving test, we compared PUREST with a bestselling generic creatine brand. Our powder mixes more comprehensively with any liquid of your choice due to a cleaner purity profile. Swipe left for the results.
We wouldn’t dare call it PUREST unless we can prove it. 

99.99% pure creatine monohydrate. Sachetized for your convenience.
Your GI issues might be caused by different impurities found with generic creatine, instead of creatine itself. PUREST prevents that with our ultra-pure creatine monohydrate powder. Swipe to learn how.
A different kind of performance.

Hi-Creatine bites in Uji Matcha flavour.

Coming soon (?)
Pure strength. Pure performance. Pure creatine.

Unflavored and sachetized for easy consumption, anywhere and anytime.

Out now.
Purest Creatine is unlike any other creatine monohydrate powder you’ve tried before. Swipe to learn more about the patented creatine we use, and how it changes everything you know about the ingredient - so far.
Purest. 

Ultra pure creatine monohydrate. Out now.
Purer. 

Nothing added. Nothing left behind.
Pure.

Creatine without compromise.
Test us.

17/3/26
99.99%.

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